• ARKDEFO: MADE TO ORDER

    ARKDEFO: MADE TO ORDER

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    Starting a fashion brand isn’t easy, especially with the sheer volume of competition. Most of that competition comes in the form of ready made High Street (fast fashion) brands, mixing in-store presence with online shopping. So where do you start, and how do you stand out from the crowd?
  • POSITIVE BEHAVIOURAL CHANGE

    POSITIVE BEHAVIOURAL CHANGE

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    We started our business to create change.  The various benefits for sewing and handcrafts are well documented but can these skills be used for a higher purpose? Can they be used for positive behavioural change in society?
  • PATCHWORK: WHEN IT STARTED

    PATCHWORK: WHEN IT STARTED

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    Patchwork trends 2021 Only the lazy designer hasn't produced a patchwork garment this summer – it's on trend. Even the fast fashion copy-cats are pumping out fake patchwork designs. How did our patchwork story evolve? Once upon a time... Well, it actually started about 20-25 years ago in a small flat in the city centre of Moscow. As I've mentioned many times, all women...
  • UPCYCLED CLOTHES - YAY OR NAY?

    UPCYCLED CLOTHES - YAY OR NAY?

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    Why is upcycled clothing on the rise? Is just a new trend? Reworking old clothes is not new at all, it has just been forgotten with the recent rise of fast fashion brands. From ancient Greeks to 19th century Royalty people had been using and reusing fabrics and garments as much as it was possible. 
  • TEACH GIRLS SEWING TO BOOST CONFIDENCE

    TEACH GIRLS SEWING TO BOOST CONFIDENCE

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    Our step by step fashion design course for kids doesn't just teach basic sewing, it teaches thinking like a designer. No ready-made patterns, no dull cushion cover projects - straight on dressmaking! Kids don't want to sit through hours of theory lessons, they want to dive right into the process.
  • HOW DO I GET RID OF OLD CLOTHES?

    HOW DO I GET RID OF OLD CLOTHES?

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    You donate your old clothes and they get recycled, right?Sorry to burst your bubble, but they don’t…and here is why.
  • IS CLOTHES RENTAL REALLY THE FUTURE?

    IS CLOTHES RENTAL REALLY THE FUTURE?

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    The rental system is where we only borrow what we want and don’t own anything, but is clothes rental really the future? As for us, it's a hard pass.
  • WILL THERE BE ZERO WASTE IN SCOTLAND?

    WILL THERE BE ZERO WASTE IN SCOTLAND?

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    2030 is fast approaching over the horizon and Scotland needs to be ready to meet its recycling targets. Will there be zero waste in Scotland?
  • WHAT HAPPENS TO FREE RETURNS?

    WHAT HAPPENS TO FREE RETURNS?

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    Order a load of stuff in different sizes, try it all on, keep one and send the rest back for free. Pretty sweet deal, right? Everything you try on and send back will get cleaned and put back up on their shop, right? So what happens to free returns?    
  • CHARITY BEGINS AT HOME

    CHARITY BEGINS AT HOME

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    Charity shops are the mainstay of clothes donations. It may have worked 30 years ago but that was before fast fashion. Does it still work?
  • LEARN TO MAKE MORE TIME FOR YOURSELF

    LEARN TO MAKE MORE TIME FOR YOURSELF

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    Learn how to slow down and to make more time for yourself. The world keeps getting faster and we all need to find ways to relax.
  • HOW TO PLAN A SUSTAINABLE WEDDING

    HOW TO PLAN A SUSTAINABLE WEDDING

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    Can you still have a 21st century wedding with single use items, like the dress? How do you plan a sustainable wedding?
  • WHAT IS THE FUTURE OF SHOPPING?

    WHAT IS THE FUTURE OF SHOPPING?

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    Shops close, jobs are lost and we all shop online. What is the impact and can we still have the shopping experience?
  • HOW TO CREATE LESS WASTE

    HOW TO CREATE LESS WASTE

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    Can we create less waste? We think so and believe we have a chance to create new jobs in the process. Scotland can lead the way!
  • IMPORTANCE OF TEACHING OUR KIDS SEWING

    IMPORTANCE OF TEACHING OUR KIDS SEWING

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    Our kids are the future, yet we continue down the same path. We teach them what we know. How can we change path?
  • DO YOU THINK ABOUT YOUR IMPACT?

    DO YOU THINK ABOUT YOUR IMPACT?

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    We don’t think about our impact when throwing away clothes. Why should we? Charities deal with them. Do they?  
  • WHY DID COTTON BECOME MORE POPULAR THAN LINEN?

    WHY DID COTTON BECOME MORE POPULAR THAN LINEN?

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    So, linen uses less water, less chemicals, doesn’t pollute the local environment so you would think it would be more widely used – wrong!
  • SEWING COURSES FOR BEGINNERS

    SEWING COURSES FOR BEGINNERS

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    Have been thinking about learning dressmaking for a while but still not sure if you can learn? Spoiler: you can!
  • IS IT TIME TO TRY A DIFFERENT BLACK FRIDAY?

    IS IT TIME TO TRY A DIFFERENT BLACK FRIDAY?

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    Black Friday has overtaken the January Sales as the UK’s biggest deal bonanza. Is it time to try a different Black Friday?
  • WHERE HAS ALL THE WATER GONE?

    WHERE HAS ALL THE WATER GONE?

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    Cotton uses huge amounts of freshwater yet we are all facing water shortages. Are the two linked?
  • THE TRUTH BEHIND WHY HEMP GOT BANNED

    THE TRUTH BEHIND WHY HEMP GOT BANNED

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    Hemp is amazing, but political skullduggery put a stop to its use. What is the truth behind why hemp got banned?
  • THE SWEDISH RECYCLING REVOLUTION

    THE SWEDISH RECYCLING REVOLUTION

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    Sweden is far ahead of the UK when it comes to recycling. What can we learn from them?
  • WHAT EXACTLY IS GREENWASHING?

    WHAT EXACTLY IS GREENWASHING?

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    Hot topics within the fashion world at the moment are ‘sustainability’, ‘ethical’, ‘ organic’. Many of the top brands and fashion houses are scrambling around to stay ahead of the customer with a brand message that reflects the wind of change and is seen to provide ‘brand alignment’ to the more discerning shoppers.  
  • SEWING & FASHION DESIGN FOR KIDS

    SEWING & FASHION DESIGN FOR KIDS

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    Making a product for kids was not an obvious choice for me, but ever since I started I realised – this is the best product I have ever made. And this is why. First in the UK online sewing course for kids with kids in mind.
  • HOW TO START A BUSINESS WITH MORE THAN ONE IDEA

    HOW TO START A BUSINESS WITH MORE THAN ONE IDEA

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    How did we start? Where did our inspiration come from? Why are we doing this? Actually, what is it we are doing?!
  • WASTE NOT, WANT NOT

    WASTE NOT, WANT NOT

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    It’s a phrase I remember my family saying without thinking too much about it. When you are young, you don’t really listen that much to what older folk say.“Waste not, want not” – if you use a commodity or resource carefully and without extravagance you will never be in need. How have we managed to get so far away from this? We have become...
  • WHAT IS SUSTAINABLE SEPTEMBER?

    WHAT IS SUSTAINABLE SEPTEMBER?

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    Are you sustainable? What is sustainable and why do fashion brands want you to think they are? If you take a moment to search “what is sustainable September” you will come across a variety of meetings and discussion forums on how we become more sustainable, with a major conference pencilled in for Rome and a series of other events scattered across the month. Were...
  • THE MOST SUSTAINABLE SOCIETY?

    THE MOST SUSTAINABLE SOCIETY?

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    I grew up in the most sustainable society: in the late and post-USSR. There was not much good about the country that thankfully doesn’t exist anymore. But looking back, it is the most sustainable society I have ever lived in. Making custom clothes back then was not exactly a privilege or what we call now a “slow fashion”. It was a necessity. I have...
  • A BEGINNERS GUIDE TO PODCASTING

    A BEGINNERS GUIDE TO PODCASTING

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    So you decide to start a podcast but have no equipment or knowledge on the subject…We’ll tell you what we did!  
  • IS POLYESTER ENEMY NUMBER ONE?

    IS POLYESTER ENEMY NUMBER ONE?

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    Right now many fashion brands are turning their attention to more organic fabrics & fibres, which is great news. Organic cotton, linen, hemp are fantastic materials that are good for humans and for the planet. I’d love to fill my studio with hundreds of metres of beautiful organic fabrics and start creating new garments.
  • CAN’T SEE THE WOOD FOR THE TREES

    CAN’T SEE THE WOOD FOR THE TREES

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    You are worth more than fast food or fast fashion. Agreeing for less is agreeing to support greed model. We need to be better than we are, all of us.
  • WE NEED TO DEAL WITH IT

    WE NEED TO DEAL WITH IT

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    How we deal with our waste will be the hot topic in the coming years as we approach 2030 and the UN Sustainability targets. The UK is behind many EU partners when it comes to recycling and reduction in landfill, which may (or may not) surprise you.
  • MAKING WASTE MANAGEMENT SEXY

    MAKING WASTE MANAGEMENT SEXY

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    The Scottish and UK Governments, along with the EU, are targeting a move towards zero waste circular economies. What does this mean? Since the Industrial Revolution we have run what is called a Linear Economy.
  • I’M AS GUILTY AS THE REST

    I’M AS GUILTY AS THE REST

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    I’ve been that guy standing in McDonald’s waiting for a Big Mac, chips and a coffee because it was there. I’ve been that guy with two young kids wandering around H&M trying to find trousers, tops and jumpers for them both and knowing I had less than £100 to spend.
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