• ONLINE SEWING CLASS FOR KIDS

    ONLINE SEWING CLASS FOR KIDS

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    Our online sewing and fashion design course for kids was launched in July 2020 and is the first of its kind in the UK. A course for kids, designed with kids in mind. This was all well and good, but what about the parents?
  • DON'T DONATE WHAT YOU WON'T WEAR

    DON'T DONATE WHAT YOU WON'T WEAR

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    For 18 months, we have been running a #donatedenim campaign to collect old denim from the public. The idea was borne out of a want to tackle textile waste, or at least raise awareness to the scale of the problem. Did we succeed?
  • BEGINNERS GUIDE TO FABRICS

    BEGINNERS GUIDE TO FABRICS

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    We want to cover the basics of fabric shopping, explain the difference between the fibre (composition) and the type of the fabrics, provide you with some basic guidance when it comes to fabric shopping, especially if you are in the beginning of your journey.
  • WHAT TO DO WITH OLD DENIM?

    WHAT TO DO WITH OLD DENIM?

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    We do get asked why we started with denim.  Denim is iconic. We all understand what denim is, so to begin this journey with denim made perfect sense. But can we use denim to help create a new recycling system?
  • WHY CHOOSE ONLINE COURSES?

    WHY CHOOSE ONLINE COURSES?

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    We get asked this a lot. There are lots of free sources of information out there. If I can get it for free, why would I pay? Why should I choose online courses?
  • FIVE WAYS TO START A NEW CRAFTY HOBBY IN 2022

    FIVE WAYS TO START A NEW CRAFTY HOBBY IN 2022

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    Arts & crafts are amazing helpers for your mental health. But too many people are getting discouraged by internet bullies shouting “IT’S NOT DONE THIS WAY!” and innocent beginners just shy away. Let's change it!
  • TOP 5 THINGS I’VE LEARNED ABOUT CLOTHING SIZES

    TOP 5 THINGS I’VE LEARNED ABOUT CLOTHING SIZES

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    Confused by clothing sizes? Unsure why sizes vary between stores, or even within the same store? Think clothes don't fit you right? You are not alone. The problem isn't you, it's the clothes. This is a list of the top 5 things I’ve learned about clothing sizes.
  • FASHION vs CONFIDENCE

    FASHION vs CONFIDENCE

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    I WAS THAT WOMAN I remember being this woman strolling from shop to shop trying to find something nice, a new addition to my wardrobe that would make me feel special. The truth is, the only thing I would usually find in the shops was an unhealthy dosage of insecurities and reinforced anxiety. But the fashion brands didn’t agree. The woman of my heigh...
  • ARKDEFO: MADE TO ORDER

    ARKDEFO: MADE TO ORDER

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    Starting a fashion brand isn’t easy, especially with the sheer volume of competition. Most of that competition comes in the form of ready made High Street (fast fashion) brands, mixing in-store presence with online shopping. So where do you start, and how do you stand out from the crowd?
  • PATCHWORK: WHEN IT STARTED

    PATCHWORK: WHEN IT STARTED

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    Patchwork trends 2021 Only the lazy designer hasn't produced a patchwork garment this summer – it's on trend. Even the fast fashion copy-cats are pumping out fake patchwork designs. How did our patchwork story evolve? Once upon a time... Well, it actually started about 20-25 years ago in a small flat in the city centre of Moscow. As I've mentioned many times, all women...
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