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WASTE NOT, WANT NOT
It’s a phrase I remember my family saying without thinking too much about it. When you are young, you don’t really listen that much to what older folk say.
“Waste not, want not” – if you use a commodity or resource carefully and without extravagance you will never be in need.
How have we managed to get so far away from this?
We have become such a wasteful, throwaway society in all aspects from food; to packaging; to sex; to relationships; to money; to clothing.
Nothing means anything. Nothing has value. Nothing is kept. Nothing is appreciated.
The hedonism of the 1980s has led to a fast life. Guilt free pleasure seekers.
Fast food, fast delivery, fast sex, fast relationships, fast money and fast fashion.
Of all these pursuits, the greatest single impact on our world is fast fashion.
The media and fashion industry has created a monster. The idea that we need seasonal wardrobes, mid season wardrobes, copy the Hollywood star but at a fraction of the cost and the worst of all – we cannot be seen wearing the same outfit twice! Heaven forbid!
The media focusses on Kate Middleton wearing the same outfit and shows the photo from the previous engagement. This is only a story because we are a consumption driven wasteful society. In any other reality it wouldn’t even be discussed.
We are all on a carousel and no one seems to know where the off-button is. It has been getting faster and faster to the point that everything outside is just a blur and we are too scared to jump.
With every new marketing campaign, every new fashion collection, every new shopping spree we are compounding the problem and the carousel gets faster.
This madness needs to stop.