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Hot topics within the fashion world at the moment are ‘sustainability’, ‘ethical’, ‘ organic’. Many of the top brands and fashion houses are scrambling around to stay ahead of the customer with a brand message that reflects the wind of change and is seen to provide ‘brand alignment’ to the more discerning shoppers.
I grew up in the most sustainable society: in the late and post-USSR. There was not much good about the country that thankfully doesn’t exist anymore. But looking back, it is the most sustainable society I have ever lived in. Making custom clothes back then was not exactly a privilege or what we call now a “slow fashion”. It was a necessity. I have...
by Andrew Bennett on 0 commentsI’ve been that guy standing in McDonald’s waiting for a Big Mac, chips and a coffee because it was there. I’ve been that guy with two young kids wandering around H&M trying to find trousers, tops and jumpers for them both and knowing I had less than £100 to spend.