• DON'T DONATE WHAT YOU WON'T WEAR

    DON'T DONATE WHAT YOU WON'T WEAR

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    For 18 months, we have been running a #donatedenim campaign to collect old denim from the public. The idea was borne out of a want to tackle textile waste, or at least raise awareness to the scale of the problem. Did we succeed?
  • WHAT TO DO WITH OLD DENIM?

    WHAT TO DO WITH OLD DENIM?

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    We do get asked why we started with denim.  Denim is iconic. We all understand what denim is, so to begin this journey with denim made perfect sense. But can we use denim to help create a new recycling system?
  • UPCYCLED CLOTHES - YAY OR NAY?

    UPCYCLED CLOTHES - YAY OR NAY?

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    Why is upcycled clothing on the rise? Is just a new trend? Reworking old clothes is not new at all, it has just been forgotten with the recent rise of fast fashion brands. From ancient Greeks to 19th century Royalty people had been using and reusing fabrics and garments as much as it was possible. 
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