• DON'T DONATE WHAT YOU WON'T WEAR

    DON'T DONATE WHAT YOU WON'T WEAR

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    For 18 months, we have been running a #donatedenim campaign to collect old denim from the public. The idea was borne out of a want to tackle textile waste, or at least raise awareness to the scale of the problem. Did we succeed?
  • ARKDEFO: MADE TO ORDER

    ARKDEFO: MADE TO ORDER

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    Starting a fashion brand isn’t easy, especially with the sheer volume of competition. Most of that competition comes in the form of ready made High Street (fast fashion) brands, mixing in-store presence with online shopping. So where do you start, and how do you stand out from the crowd?
  • UPCYCLED CLOTHES - YAY OR NAY?

    UPCYCLED CLOTHES - YAY OR NAY?

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    Why is upcycled clothing on the rise? Is just a new trend? Reworking old clothes is not new at all, it has just been forgotten with the recent rise of fast fashion brands. From ancient Greeks to 19th century Royalty people had been using and reusing fabrics and garments as much as it was possible. 
  • SEWING COURSES FOR BEGINNERS

    SEWING COURSES FOR BEGINNERS

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    Have been thinking about learning dressmaking for a while but still not sure if you can learn? Spoiler: you can!
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