• DON'T DONATE WHAT YOU WON'T WEAR

    DON'T DONATE WHAT YOU WON'T WEAR

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    For 18 months, we have been running a #donatedenim campaign to collect old denim from the public. The idea was borne out of a want to tackle textile waste, or at least raise awareness to the scale of the problem. Did we succeed?
  • WHAT TO DO WITH OLD DENIM?

    WHAT TO DO WITH OLD DENIM?

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    We do get asked why we started with denim.  Denim is iconic. We all understand what denim is, so to begin this journey with denim made perfect sense. But can we use denim to help create a new recycling system?
  • PATCHWORK: WHEN IT STARTED

    PATCHWORK: WHEN IT STARTED

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    Patchwork trends 2021 Only the lazy designer hasn't produced a patchwork garment this summer – it's on trend. Even the fast fashion copy-cats are pumping out fake patchwork designs. How did our patchwork story evolve? Once upon a time... Well, it actually started about 20-25 years ago in a small flat in the city centre of Moscow. As I've mentioned many times, all women...
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