• ARKDEFO: MADE TO ORDER

    ARKDEFO: MADE TO ORDER

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    Starting a fashion brand isn’t easy, especially with the sheer volume of competition. Most of that competition comes in the form of ready made High Street (fast fashion) brands, mixing in-store presence with online shopping. So where do you start, and how do you stand out from the crowd?
  • UPCYCLED CLOTHES - YAY OR NAY?

    UPCYCLED CLOTHES - YAY OR NAY?

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    Why is upcycled clothing on the rise? Is just a new trend? Reworking old clothes is not new at all, it has just been forgotten with the recent rise of fast fashion brands. From ancient Greeks to 19th century Royalty people had been using and reusing fabrics and garments as much as it was possible. 
  • HOW DO I GET RID OF OLD CLOTHES?

    HOW DO I GET RID OF OLD CLOTHES?

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    You donate your old clothes and they get recycled, right?Sorry to burst your bubble, but they don’t…and here is why.
  • IS CLOTHES RENTAL REALLY THE FUTURE?

    IS CLOTHES RENTAL REALLY THE FUTURE?

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    The rental system is where we only borrow what we want and don’t own anything, but is clothes rental really the future? As for us, it's a hard pass.
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